
Contact Jeanne Ryan Forefield Inc. jryan@forefield.com 508-630-1146	Contact Lisbet Gutierrez LiveOffice Corporation lisbet@advisorsquare.com 800-251-3863
For Immediate Release: March 15, 2002
AdvisorSquare partners with Forefield to give advisors access to award winning financial planning content and financial guidance tools.
MARLBORO, MA- March 15, 2002 - Forefield Inc. of Marlboro, MA, and AdvisorSquare of Torrance, CA announce the availability of Forefield's FMA Advisor product to AdvisorSquare's unique combination of advisor Internet services. AdvisorSquare currently provides Internet services to over 15,000 financial professionals, enabling advisors to proactively use the Internet to promote their practice, enhance their image, service existing clients and attract new prospects. To further their vision of implementing technology that enhances an Advisor's business, AdvisorSquare has partnered with Forefield Inc. to offer FMA Advisor™. Forefield's ForeMost Advice™ products provide comprehensive coverage of financial planning topics. AdvisorSquare's customers will be able to subscribe to professional information and presentation tools online, increasing the speed and efficiency with which they meet client needs. Forefield is a leading provider of financial planning services. FMA Advisor is an online application providing advisors with compliant and current information, including in-depth articles, decision tools, worksheets, tables, illustrations and interactive tools. Today, over 35,000 Advisors have access to FMA Advisor, using it to build their knowledge on specific financial planning topics, and to collaborate with clients in selecting the strategies that best meet client's needs. A built-in presentation capability allows advisors to create tailored presentations which, when coupled with multiple reporting options, offer the advisor vehicles to solidify valued client relationships. "Forefield's product line is a natural addition to the AdvisorSquare offerings" said Forefield President and CEO Sheldon L. Dinkes. "Advisors will be able to integrate clear educational information onto their consumer sites, and access detailed strategic articles and decision tools to create recommendations for their clients." Matthew Smith, COO of AdvisorSquare agrees, "AdvisorSquare's relationship with Forefield demonstrates our commitment to providing our clients with the greatest web site value possible. From their AdvisorSquare web site, advisors and their clients will have easy access to Forefield's actionable financial information. We believe our client base of financial service professionals will find Forefield's products to be an excellent addition to their practices." About AdvisorSquare AdvisorSquare, a LiveOffice Company, is a leading provider of financial web site design and Intranet productivity tools and hosting solutions (www.AdvisorSquare.com and www.LiveOffice.com) focused exclusively on the needs of CPA's, Investment Advisors, Brokers, Insurance Agents, and their clients. AdvisorSquare is the preferred provider of web sites for FSC Securities Corp., SunAmerica Securities, Inc., Sentra Securities Corp., Washington Square Securities, Inc., Fortis Investors Inc., Capital Analysts Inc., Securities Service Network Inc., Financial Network Investment Corp., VESTAX Securities Corp., Locust Street Securities, Inc., Triad Advisors, Inc., Intersecurities, Inc., 1st Global Inc., The Investment Center, Sigma Financial Corp., LaSalle Street Securities, Mutual Service Corp., National Planning Holding, Cambridge Investment Research, CJM Financial Services, Capital Financial Services, Royal Alliance, KMS Financial Services, Inc., the Million Dollar Round Table and the AICPA. About Forefield. Forefield provides premier financial planning knowledge and client interaction solutions that bring clarity and confidence to financial decisions. The company's products facilitate the communication of client-centric financial guidance that is current, consistent and compliant. Forefield enables financial institutions and advisors to build and enhance trusted relationships, increase revenues and improve operational efficiency. Established in 1997, Forefield's clients include some of the most prestigious companies in the financial services industry, including Deloitte & Touche, Fidelity Investments, FleetBoston Financial, Goldman Sachs, Insurance.com, MassMutual, MetLife, PNC, SunGard, UBS PaineWebber and Waddell & Reed. To learn more about Forefield Inc. and Advisor Square, visit their websites at www.forefield.com and www.advisorsquare.com. AdvisorSquare and the AdvisorSquare Logo are trademarks of the LiveOffice Corporation in the United States and/or other countries.